cross-media, cross-media technologies, cross-media cooperation, cross-media product, innovations, didactic space, innovative technologies in education, modernization of education


This article is dedicated to one of the essential problems of improvement of the quality of education in the higher educational institutions in Ukraine nowadays that is the introduction of crossmedia into the educational process. In the article, based on the author's own experience, the essential characteristics of the cross-media, the importance of the formation of cross-media competencies in the Humanities graduates are disclosed and the effectiveness of the introduction of cross-media as an innovative technology in their training is analysed. The peculiarities of transformation and modernization of the modern didactic space are described, Ukrainian and foreign scientific and methodological works on the problem of the introduction of cross-media technologies into the educational process are reviewed, the theoretical aspects of this problem are studied, preferable sources of information and most popular platforms among students based on content analysis of ethnocentric questionnaire (hand delivered questionnaire) are revealed. An emphasis is made on the necessity to conduct media education in formal, informal and accidental ways, which lead to the formation of one’s own media product in the sphere of one’s personal interests. The author also paid special attention to the package of licensed programmes such as AdobeAudition, InDesign, Photoshop, AdobePremiere for the production of the multimedia content of high quality. On the basis of the new technological equipment the students who obtain higher education have an opportunity to realise their students’ media projects and create the journalist content in such forms as: printed production with the on-line version, video- and audio-podcasts, infographics, videoconnection, webinars etc. The effectiveness of the student-centered attitude in the educational process that motivates the future specialists to self-knowledge, self-development and self-education is substantiated. It is proved that the introduction of such technologies affects the modernization of the educational process in the higher education institution, provides the maximum approximation of education to the conditions of the future career.


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Author Biographies

Halyna P. Synorub, V. Hnatiuk National Pedagogical University in Ternopil, Ternopil

PhD of Sciences in Social Communication, Associate Professor of Journalism Department

Iryna M. Nestayko, V. Hnatiuk National Pedagogical University in Ternopil, Ternopil

PhD of Pedagogical Sciences, Associate Professor of the Pedagogics and Education Management

Inna V. Poplavska, V. Hnatiuk National Pedagogical University in Ternopil, Ternopil

PhD of Sciences in Geography, Associate Professor of the Geography of Ukraine and Tourism

Olesia Ya. Medynska, V. Hnatiuk National Pedagogical University in Ternopil, Ternopil

PhD of Sciences in Philology, Associate Professor of Journalism Department

Nataliia M. Poplavska, V. Hnatiuk National Pedagogical University in Ternopil, Ternopil

Doctor of Philology, Professor of Journalism Department


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How to Cite

H. P. Synorub, I. M. Nestayko, I. V. Poplavska, O. Y. Medynska, and N. M. Poplavska, “CROSSMEDIA AS AN INNOVATIVE TECHNOLOGY IN TRAINING THE HUMANITIES STUDENTS IN HIGHER SCHOOL”, ITLT, vol. 70, no. 2, pp. 257–270, Apr. 2019.



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