VISUAL METAPHORS IN DIGITAL EDUCATIONAL ENVIRONMENT
Keywords:visual culture, information and communication technology, metaphor, visual metaphor, education, perception, learning, cognition
The article highlights the productivity of the visual metaphor in the context of the use of information and communication technologies, the implementation of which changes the format of the educational process. An analysis of visual metaphors in the paradigm of the philosophy of education, which are used to describe various models of worldview, cognition and reflection on the meaning of concepts and knowledge that become the subject of study is performed. Visualization is defined as the creation of images for the transmission and expression of symbols, which provides a more complete understanding of the text, data, information, complementing the scientific explanation or logical reasoning. Given that metaphors are used in everyday perception as a means of visualization to "see" abstract concepts, the concept of "conceptual metaphor" is analyzed, which in cognitive-linguistic research associates thinking with vision and explains complex phenomena that determine the course of thought. The idea of engaging visual metaphors in the process of applying information and communication technologies and learning tools, which by means of computer graphic presentation help deeper understanding of the text, educational material, and its application is postulated. It is proved that visual metaphors are a means of raising the level of the concept, direct thought in a certain direction, and with the use of information and communication technologies, at the same time more fully inform, present, create opportunities for reflection on the meanings of specific knowledge. It is noted that visual metaphors arise both in images and in language, appealing to sight, vision, light, visual perception, and visual experience. A number of key visual metaphors are analyzed – “visual contemplation”, “blindness”, “mirrors”, “light” and their application in the practice of learning in the humanities. The authors see promising further research on the use of information and communication technologies for the formation of all components of visual culture.
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