Keywords
social advertising
teaching of philological sciences
educational technologies
media linguistics
media education
creative learning
How to Cite
Abstract
The rapid development of artificial intelligence (AI) opens new perspectives for integrating digital tools into education, particularly in the field of media linguistics. This article presents the results obtained in the course of the educational process at Taras Shevchenko National University of Kyiv. It focuses on the use of text-based AI tools in teaching the courses “Linguistic Aspectology of Ethics and Aesthetics in Media” and “Functional Resource of Media Nomination”. Within the disciplines, an experiment was conducted on the use of AI text tools in classes, in particular, the study demonstrates how AI can be used to create social advertising as part of students' learning activities. The study takes into account the syncretism of methods in media linguistics, digital pedagogy, and practice-oriented approaches to learning. Students were asked to use AI text tools to complete both classroom and homework assignments, including creating short text messages, video clips, and visual materials for social campaigns, applying various AI capabilities – textual and audiovisual. An important ethical aspect of the practice was emphasized: social advertising, due to its sensitivity, should avoid real faces, violent scenes, and other ethically controversial content. AI-generated media products made it possible to overcome these restrictions by providing realistic yet ethically appropriate imagery and video simulations. The practical component of the study highlights how students developed not only technical skills in AI-based media production but also critical awareness of ethical standards in communication. The article offers practical recommendations for using AI tools in creating social advertising during media linguistics classes and illustrates possible ways to integrate AI technologies into classroom work. The article contributes to the discussion on AI in education by providing an example of practice-oriented application of emerging technologies within higher education curricula.
References
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