ДОСВІД ВИКОРИСТАННЯ WEB-ТЕХНОЛОГІЙ У ІНТЕРАКТИВНІЙ  РЕКЛАМІ ОСВІТНІХ ПОСЛУГ

Kostiantyn O. Meteshkin; Olena Ye. Pomortseva

doi:10.33407/itlt.v36i4.880

Vol. 36 No. 4 (2013), Problems of creation of single informative educational space

Vol. 36 No. 4 (2013)

EXPERIENCE OF WEB-TECHNOLOGIES USING IN INTERACTIVE ADVERTISING OF EDUCATIONAL SERVICES

Problems of creation of single informative educational space

Published 2013-09-19

Kostiantyn O. Meteshkin⁺⁻
Olena Ye. Pomortseva⁺⁻

Kostiantyn O. Meteshkin

O. M. Beketov National University of Urban Economy in Kharkiv, Kharkiv

Olena Ye. Pomortseva

O. M. Beketov National University of Urban Economy in Kharkiv, Kharkiv

PDF (Ukrainian)

Keywords

entering a university campaign
educational process
interactive advertising
educational services
system of support of educational processes
web-page
efficiency

How to Cite

[1]

K. O. Meteshkin and O. Y. Pomortseva, “EXPERIENCE OF WEB-TECHNOLOGIES USING IN INTERACTIVE ADVERTISING OF EDUCATIONAL SERVICES”, ITLT, vol. 36, no. 4, pp. 110–120, Sep. 2013, doi: 10.33407/itlt.v36i4.880.

Abstract

The urgency of the material given in the article is caused by the problems which are usual for the entering a university campaign. The majority of educational institutions use experience of advertising activity of the goods of general consumption not considering that the specific service is given. It is necessary to take into account that the service to one student is given by the large collective of the scientific-pedagogical workers, and also auxiliary personnel of high school. Therefore advertising activity of the major faculty in conditions of market economy should be in one line with educational, methodical and scientific activity. The stated material is based on the real working system supporting the educational processes such as a site of the faculty. Competent use of one of resources of this system has allowed to increase the efficiency of enrolling students at the university by means of interactive character of advertising.

PDF (Ukrainian)

References

Овезгельдыев А. О. Синтез и идентификация моделей многофакторного оценивания и оптимизации [Текст] / А. О. Овезгельдыев, Э. Г. Петров, К. Э. Петров ; под ред. Э. Т. Петрова. — К.: Наукова думка, 2002. — 163 с.

Орловский С. А. Проблемы принятия решений при нечеткой исходной информации. — М. : Наука, Гл. редакція фізико-математичної літератури, 1981. — 208 с.

Кини Р. Л. Принятие решений при многих критериях: предпочтения и замечания [Текст] / Р. Л. Кини, Х. Райфа. — М. : Радио и связь, 1981. — 560 с.

Возможности и задачи реинжиниринга процессов, протекающих на кафедре высшего ученого заведения [Текст] / К. А. Метешкин, Е. Е. Поморцева // Інформаційні технології і засоби навчання : електронне наукове фахове видання [Електронний ресурс] / Гол. ред.: В. Ю. Биков; Ін-т інформ. технологій і засобів навчання АПН України, Ун-т менеджменту освіти АПН України. — Т. 35. — № 3 (2013). — Режим доступу : http://www. http://journal.iitta.gov.ua/index.php/itlt/issue/current#.UdHX39i971U.

Сайт кафедри геоінформаційних систем, оцінки землі та нерухомого майна [Електронний ресурс]. — Режим доступу : http://kaf-gis.kh.ua/.

REFERENCES (TRANSLATED AND TRANSLITERATED)

Ovezgeldiev А. О. Synthesis and authentication of models of muchfactor evaluation and optimization [the text] / А. О. Ovezgeldiev, E. G. Petrov, K. E. Petrov. Under edition. E. Т. Petrov. — To.: Scientific thought, 2002. — 163 p. (in Russian)

Orlovske С. А. Problems of acceptance of decisions at the unclear initial information. — М. : Science, the the main edition of the physical and mathematical literature, 1981. — 208 p. (in Russian)

Kene L. Acceptance of decisions at many criteria: preferences and remarks [the text] / L. Kene, Х. Raifa. — М. : Radio and tie, 1981. — 560 p. (in Russian)

Possibilities and tasks of reinginereng processes flowing on pulpit of higher scientific establishment [the text] / К. А. Meteshkin, Е. Е. Pomortseva. — The Information technologies and methods of teaching: electronic scientific industry edition [online] / The main editor.: V. J. Bykov; Institute informative technology and methods of the АTU Ukraina teaching, University of Ukraine education АTU management. — Т. 35. — № 3(2013). — Available from : http://www. http://journal.iitta.gov.ua/index.php/itlt/issue/current#.UdHX39i971U. (in Russian)

Site of the Department of geoinformation systems, earth estimations and real estate [online]. — Available from : http://kaf-gis.kh.ua/ (in Ukrainian)

Authors who publish in this journal agree to the following terms:

Authors hold copyright immediately after publication of their works and retain publishing rights without any restrictions.
The copyright commencement date complies the publication date of the issue, where the article is included in.

Content Licensing

Authors grant the journal a right of the first publication of the work under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (CC BY-NC-SA 4.0) that allows others freely to read, download, copy and print submissions, search content and link to published articles, disseminate their full text and use them for any legitimate non-commercial purposes (i.e. educational or scientific) with the mandatory reference to the article’s authors and initial publication in this journal.
Original published articles cannot be used by users (exept authors) for commercial purposes or distributed by third-party intermediary organizations for a fee.

Deposit Policy

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) during the editorial process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (see this journal’s registered deposit policy at Sherpa/Romeo directory).
Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
Post-print (post-refereeing manuscript version) and publisher's PDF-version self-archiving is allowed.
Archiving the pre-print (pre-refereeing manuscript version) not allowed.

Downloads

Download data is not yet available.

Most read articles by the same author(s)

Kostiantyn O. Meteshkin, Olena Ye. Pomortseva, POSSIBILITIES AND TASKS OF REENGINEERING PROCESSES OCCURRING AT THE DEPARTMENT OF HIGHER EDUCATIONAL ESTABLISHMENT , Information Technologies and Learning Tools: Vol. 35 No. 3 (2013)
Kostiantyn O. Meteshkin, Olena Ye. Pomortseva, Sergii M. Kobzan, INTEGRATION OF TRADITIONAL AND DISTANCE LEARNING METHODS IN HIGH SCHOOL , Information Technologies and Learning Tools: Vol. 83 No. 3 (2021)
Khrystian V. Rakovskyi, Nataliia Kh. Rakovska, Kostiantyn O. Meteshkin, THE FORMING OF NEW METHODOLOGICAL PARADIGM OF EDUCATION AND SCIENCE MANAGEMENT , Information Technologies and Learning Tools: Vol. 8 No. 4 (2008)
Kostiantyn O. Meteshkin, Ihor M. Patrakeiev, Oksana V. Postoienko, CONCEPT OF GEO-INFORMATICS USING IN CONSTRUCTION OF THE INFORMATION-MANAGEMENT SYSTEM "HIGHER EDUCATION OF UKRAINE" , Information Technologies and Learning Tools: Vol. 13 No. 5 (2009)
Kostiantyn O. Meteshkin, Khrystian V. Rakovskyi, FROM THE BOLOGNA DECLARATION IDEAS TO THE CREATION OF COL-LECTIVE INTELLIGENCE , Information Technologies and Learning Tools: Vol. 9 No. 1 (2009)
Kostiantyn O. Meteshkin, Kapitalina D. Hurova, INSTRUMENTS AND METHODS AND THEIR USING FOR ORGANIZING THE INDIVIVUAL EDUCATIONAL TECHNOLOGIES , Information Technologies and Learning Tools: Vol. 11 No. 3 (2009)
Kostiantyn O. Meteshkin, Olena M. Pyvovar, TOOL MEANS OF THE GEOINFORMATION ANALYSIS PROFESSIONALLY-ORIENTATION WORKS IN HIGHER EDUCATIONAL INSTITUTION , Information Technologies and Learning Tools: Vol. 17 No. 3 (2010)