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entering a university campaign
educational process
interactive advertising
educational services
system of support of educational processes

How to Cite

K. O. Meteshkin and O. Y. Pomortseva, “EXPERIENCE OF WEB-TECHNOLOGIES USING IN INTERACTIVE ADVERTISING OF EDUCATIONAL SERVICES”, ITLT, vol. 36, no. 4, pp. 110–120, Sep. 2013, doi: 10.33407/itlt.v36i4.880.


The urgency of the material given in the article is caused by the problems which are usual for the entering a university campaign. The majority of educational institutions use experience of advertising activity of the goods of general consumption not considering that the specific service is given. It is necessary to take into account that the service to one student is given by the large collective of the scientific-pedagogical workers, and also auxiliary personnel of high school. Therefore advertising activity of the major faculty in conditions of market economy should be in one line with educational, methodical and scientific activity. The stated material is based on the real working system supporting the educational processes such as a site of the faculty. Competent use of one of resources of this system has allowed to increase the efficiency of enrolling students at the university by means of interactive character of advertising.
PDF (Ukrainian)


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