VISUAL METAPHORS IN DIGITAL EDUCATIONAL ENVIRONMENT
PDF (Ukrainian)

Keywords

visual culture
information and communication technology
metaphor
visual metaphor
education
perception
learning
cognition

How to Cite

[1]
M. S. Halchenko, Y. R. Borinshtein, N. V. Ivanova, and H. V. Ilina, “VISUAL METAPHORS IN DIGITAL EDUCATIONAL ENVIRONMENT”, ITLT, vol. 81, no. 1, pp. 1–14, Feb. 2021, doi: 10.33407/itlt.v81i1.3846.

Abstract

The article highlights the productivity of the visual metaphor in the context of the use of information and communication technologies, the implementation of which changes the format of the educational process. An analysis of visual metaphors in the paradigm of the philosophy of education, which are used to describe various models of worldview, cognition and reflection on the meaning of concepts and knowledge that become the subject of study is performed. Visualization is defined as the creation of images for the transmission and expression of symbols, which provides a more complete understanding of the text, data, information, complementing the scientific explanation or logical reasoning. Given that metaphors are used in everyday perception as a means of visualization to "see" abstract concepts, the concept of "conceptual metaphor" is analyzed, which in cognitive-linguistic research associates thinking with vision and explains complex phenomena that determine the course of thought. The idea of engaging visual metaphors in the process of applying information and communication technologies and learning tools, which by means of computer graphic presentation help deeper understanding of the text, educational material, and its application is postulated. It is proved that visual metaphors are a means of raising the level of the concept, direct thought in a certain direction, and with the use of information and communication technologies, at the same time more fully inform, present, create opportunities for reflection on the meanings of specific knowledge. It is noted that visual metaphors arise both in images and in language, appealing to sight, vision, light, visual perception, and visual experience. A number of key visual metaphors are analyzed – “visual contemplation”, “blindness”, “mirrors”, “light” and their application in the practice of learning in the humanities. The authors see promising further research on the use of information and communication technologies for the formation of all components of visual culture.

PDF (Ukrainian)

References

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REFERENCES (TRANSLATED AND TRANSLITERATED)

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Ursyn A. Cognitive Learning with Electronic Media and Social Networking . Handbook on Research on Maximizing Cognitive Learning through Knowledge Visualization . ed. by A. Ursyn. Hershey: IGI Global, 2015. pp.1-71. (in English)

G. Lakoff, M. Johnson, “Philosophy in the Flesh: The embodied mind and its challenge to western thought”. New York: Basic Books, p. 76, 1999. (in English)

G. Lakoff, M. Johnson, “Metaphors we lived by”. Chicago: The University of Chicago Press, p. 192, 1980. (in English)

Z. Kovecses, “Metaphor. A Practical Introduction”. Oxford: University Press, p. 6, 2002. (in English)

T. Kozak, “Intensification of the lecture in high school in the process of application of multimedia”. Information Technologies and Learning Tools. № 2 (28), 2012. [Online]. Available: https://journal.iita.gov.ua/index.php/itlе/article/view/651. (in Ukrainian)

N. Cherepovska, “Visual media culture: the development of critical thinking and creative perception”. Kyiv: Milenium, рp. 6-7, 2014. (in Ukrainian)

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J.M. Edie, “Identity and Metaphor. A Phenomenological Theory of Polysemy”. Journal of the British Society for Phenomenology, vol. 6, no 1. p. 32, 1975. (in English)

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